Effective Date: August 8th , 2013

Welcome to The Pearl Dream!

This Privacy Policy discloses the privacy practices and procedures of The Pearl Dream, Inc. (“TPD”, “we”, “us” or “our”) in connection with our website located at www.thepearldream.com (the “Website”) and all related sub-domains, tools and services, including any downloadable applications we make available to you (the “Services”). This privacy notice applies solely to information collected by or in connection with the Services. This policy does not apply to the practices of companies that TPD does not administer, or to individuals that TPD does not employ. We may update this Privacy Policy at any time by posting a new Privacy Policy to our Website. Your access and use of the Services is subject to this Privacy Policy and to our separate Terms of Service. Capitalized terms used but not defined in this Privacy Policy have the meaning assigned to them in the Terms of Service.

The Services provide a platform for Users to find and/or contribute stories or folk tales about African culture and other cultures, as may be added by TPD from time to time, in various media such as text, audio, pictures, maps, video and video games (each story in a media format, a “Story”) across various devices in multiple languages. Stories may be provided by Contributors (as defined below), by TPD, or by our licensors. “Contributors” are Users who create Stories and submit such Stories through our Services. The Services connect Users who are interested in accessing and reading or viewing certain Stories (each User, a “Reader”) with Contributors and Stories. As independent contractors, the Contributors listed on our Services choose the content of their Story. A Contributor may submit a Story for posting on the Services by submitting a listing (“Listing”) consistent with the policies set forth by TPD on the Website from time to time. The Services may enable Readers to post ratings and reviews regarding particular Stories (each, a “Review”) in Public Areas (as defined below) on the Service from time to time.

Notice of Information We Collect And How We Use It.

Our primary purpose in collecting Personal Information (as defined below) is to provide you with a smooth, efficient, and customized experience using our Services. This allows us to provide services and features that most likely meet your needs, and to customize our Services to improve your experience. “Personal Information” means information that specifically identifies an individual (such as a name, address, or e-mail address, etc.) or other information about that individual that is directly linked to Personal Information. Personal Information does not include “aggregate” information, which is data we collect about the use of our Services We collect and store information, including Personal Information, that you provide to us when registering or when using the Services. Some Personal Information is required in order for you to register as a user of our Services. You can choose not to provide us with certain information, but by doing so, you may not be able to take advantage of many of our features and functionality. We use Personal Information to deliver the Services to you, to improve the delivery of our Services, including advertising, and to develop analytics and aggregated data that allow us and our partners to improve our Services and correspond with you.

We also collect and store non-personally identifiable information that is automatically generated when you use the Services. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve you and our community. We use the non-personally identifiable information, such as your browser version, IP address, referring domains, pages visited, your mobile carrier, device and application IDs, the nature of your use of the Website and cookie information (discussed below), to improve our Website delivery, including advertising, and to develop analytics and aggregated data that allow us and our partners to utilize our Service and reach out to you via our Services or otherwise.

We also collect Reviews from users. Those Reviews may be broadly disseminated by the Services and its users, and are not subject to any limitations on use or disclosure by TPD.

In general, our collection and use of information is as follows:

• We collect Personal Information you knowingly choose to submit to us during registration, such as your name, and email address, which we use for the following general purposes: identification and authentication of a user, improvement to the Services, contact, research, and reporting of aggregated, anonymous data.

We automatically receive and record information on our server logs from your browser, including your IP address, cookies, and the pages you request. IP addresses are automatically reported by your browser each time you view a web page. Your IP address is stored by TPD when you register with TPD. IP addresses may be used for various research purposes, and/or delivering unique functionality to our Service.

• We may make discussion boards, forums and comment pages (“Public Areas”) available to you on our Services. You participate in these Public Areas with the acknowledgement that any information you share will be available to other users, including any Personal Information that you share in Public Areas. We may allow users to post content on the Services. If we make such a feature available, you post content at your own risk. We cannot control the actions of other users with whom you choose to share your information. Even after removal, copies of such content may remain viewable in cached and archived pages or if other users have copied or stored your content.

Cookies

By using our Services, you indicate your consent for TPD and our affiliates to send cookies to your computer in order to uniquely identify your browser and improve the quality of our services; you may turn off cookies in your browser though, in doing so, some or all of our Services may not work. A “cookie” is a piece of alphanumeric data stored on a visitor’s hard drive that enables us to improve your access to our Website and identify repeat visitors to our Services. If you wish to restrict or block the cookies which are set by TPD, or by any other website, you can do this through your browser settings. The Help function within your browser should tell you how to do so. For information on how to delete cookies on the browser of your mobile phone as applicable you will need to refer to your handset manual.

Log Files

Like many websites, we may automatically gather certain information about our Website traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base.

We may link this automatically collected data to Personal Information. IP addresses may be tied to Personal Information to troubleshoot access issues and ban users by IP from certain communities upon appropriate request.

We may use a third-party tracking service that uses log files and cookies, see below, to track non- Personal Information about visitors to the Website in the aggregate. This service captures usage and volume statistics as well as geographical location data to compile usage reports and maps for optimization and troubleshooting purposes.

Clear Gifs (Web Beacons/Web Bugs)

We may employ, and our third party advertising partners may employ, a software technology called clear gifs, also referred to as web beacons or web bugs, that help manage content on the Site by tracking what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We tie the information gathered by clear gifs to our customers’ personally identifiable information.

We use clear gifs in our HTML-based emails to let us know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out” below.

Information We Collect To Respond To Your Choices and Requests

Registration.

In order to use many of our Services, you must first complete the registration form and provide an user name and password (“Login Credentials”). During registration, you are required to complete the registration form and create a user name and password and are required to give truthful contact information (such as name and email address) in accordance with our Terms of Service [www. thepearldream.com/terms] Please view our “Terms of Service”. We use this information to contact you about the Services in which you have expressed interest.

TPD may enable you to connect to your TPD account with your Facebook account, or other third-party social networking site account information (“Third Party Social Networking Account”). By connecting to our Services with a Third Party Social Networking Account, you authorize TPD and the third party social network service provider to share certain information about you with each other. We may receive and store information about you, but not limited to, your user ID associated with your Third Party Social Networking Account, and other information that you have permitted the third-party social network service provider to share with us, and any information you have made public in connection with that third party service. Your use of any third-party social network service provider is subject to its terms of service and privacy policy. You should always review, and if necessary, adjust your privacy settings on social network service providers and other third-party websites and services before linking or connecting them to the Service.

We may combine the information you submit under your account with information from other services or third parties in order to provide you with a better experience and to improve the quality of our Services. For certain services, we may give you the opportunity to opt out of combining such information.

Profiles

Upon registering on our Website, a user profile may automatically be created for you. Any information you choose to display on your profile, including, without limitation, your profile name may be viewed by other users when you post in Public Areas.

Subscriptions; Orders

If you purchase Stories or other products or services through our Services, we request certain Personal Information from you on our transaction form. We may require you to provide contact information (such as name, email, and shipping address) and financial information (such as a credit card number, expiration date, and account number if paying through a third party payment processing service). We may use an outside payment processing company to bill or process payments for goods or services. These companies do not retain, share, store or use user financial information for any other purposes.

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Surveys or Contests

We may provide you the opportunity to participate in contests or surveys on our Services. If you participate, we will request certain Personal Information from you. The requested information typically includes contact information (such as name and mailing address) and demographic information.

We would use this information to notify contest winners and award prizes, to monitor site traffic, or to personalize our Services (in the case of anonymous information collected in surveys).

We may cooperate with third parties to offer you surveys, contests, products and services through our Services. When you participate in such surveys or contests, or purchase related products and services, you authorize us to share information about you, including Personal Information, with such third parties. If you have any questions or concerns regarding how such third parties use your information, please consult the applicable third party’s privacy policy. You agree that we will not be responsible or liable for any loss or damage incurred in connection with our cooperation with such third parties, their activities on our Services, and the sharing of your information with such third parties.

Tell-A-Friend

If you choose to use our referral service (if available) to tell a friend about our Services, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit our Website. TPD uses this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at [email protected] to request that we remove this information from our database.

Posting in Public Areas

If you choose to post Listings, Reviews or other messages in our Public Areas or leave feedback for other users, we will collect the information you post through our Services. When you submit a message through the Services, certain information about your profile may also be associated with such message. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law. We reserve the right to terminate the accounts of visitors who use these Services in a manner inconsistent with the Terms of Service.

When we use the phrase “public information”, we mean the information you choose to disclose to other users of the Website, as well as information that is publicly available. By posting information in a Public Area, you are choosing to make your information public. Please note that, once you share information in a Public Area, we cannot control how other users may copy or share such information, through the Website or otherwise, with third parties or use such information for other purposes.

Choosing to make your information public also means that this information:

• can be associated with you (i.e., your name, profile picture, profile, username, etc.)

• when others share information about you, they can also choose to make it public.

If you choose to post Content in our Public Areas or leave feedback for other users, we will collect the information you post through our Services. When you submit a message through the Services, certain information about your profile may also be associated with such message. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.

Communication from Us or our Services

When you send email or other communications to TPD, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services. When you send and receive messages we may collect and maintain information associated with those messages. We may also occasionally send you information on products, services, special deals, and promotions offered by us or one of our partners. You can sign up for these emails from us on our registration page.

Out of respect for your privacy, we present the option not to receive these types of communications. Please see the “Choice and Opt-out” section below.

Service-Related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our Service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Customer Service

Based upon the Personal Information you provide us, we will send you a welcoming email to verify your username and password. We will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes. You may contact customer service at [email protected].

Use Profile

We may store information that we collect through cookies, log files, clear gifs, to create a “profile” of your preferences. We use this profile in order to provide promotions and marketing offers and to improve the content of the Services for you.

We do not share your profile with other third parties other than as set forth in this Privacy Policy, including, without limitation, when you login using a Third Party Social Networking Account, in which case we may share your profile information with the third party social network service provider.

We may purchase marketing data from third parties and add it to our existing user database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our profiles of individual Users, we may tie Users’ profile information to the personally identifiable information such third party has provided to us.

Conditions Under Which We Share Information

We may share aggregated information about our user base with our business partners. This information does not identify individual users. We may use and publicize aggregate information in any manner that does not identify you, without your consent.

We do not sell, trade, or otherwise transfer to third parties your Personal Information without your consent, except that we may share your Personal Information as set forth in this Privacy Policy, including, without limitation, in situations described below:

We may share aggregated data to improve the delivery of our Services, including advertising, to develop analytics, and to enable us and our partners to improve and promote our products and services.

We may collect and share Personal Information made available by users in Public Areas.

We may release your Personal Information to authorized agents who we contract with or are employed by us to perform tasks on our behalf and need to share information with them to provide products, services and offers to you. Unless we communicate with you differently, our authorized agents do not have the right to use any Personal Information we share with them beyond what is necessary to work with us.

We believe it is necessary to investigate potential violations of our Terms of Service, to enforce those Terms of Service, to comply with law or to protect ours or others rights, property, or safety.

If we or our business are acquired, in whole or in part, your non-personal information and your Personal Information would be transferred to the buyer as part of that transaction, provided that the conditions of this Privacy Policy would continue to apply.

Third Party Advertisers

The ads appearing on our Services are delivered to users by our advertising partners. We share Website usage information about users with our advertising partners for the purpose of targeting our Internet banner advertisements on our Website.

Our advertising partners may use cookies and clear GIFs on our Services, which allows them to recognize a user’s cookie when a user visits the Website or Services. The information that our advertising partners collect and share through this technology is not Personal Information.

For more information about our third-party advertisers, or to learn more about the choices available to you regarding this anonymous information, please contact [email protected].

Third Party Social Network Sites.

By connecting to our Services with a Third Party Social Networking Account, you authorize TPD and the third party social network service provider to share certain information about you with each other to enhance your use of each web site’s services. You can stop or start sharing of your information through the Services with third party social network service providers by using the privacy settings under the Account page. You can also avoid sharing your Personal Information with third party social networks by not using your Third Party Social Networking Account to login to our Services.

Legal Disclaimer.

We reserve the right to disclose your Personal Information as required by law and when we believe that disclosure is necessary to protect our rights; to comply with a judicial proceeding, court order, or legal process served on us or the Website; or in connection with an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains.

Choice and Opt-out

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at [email protected].

California Residents

This Privacy Policy provides you a choice to opt-out regarding whether we share your Personal Information with third parties for their direct marketing purposes and information on how to exercise that choice. We will not share your information with a third party for its direct marketing purposes, if you choose to opt out of our sharing of such information. If you are a California resident and have questions about how we share information with third parties for their direct marketing purposes or about your ability to choose to opt out of that practice, please send an email that reads “Your California Privacy Rights” in subject line to: [email protected]. We are only required to respond to one request per customer each year.

Access to or Changing Your Information.

If your Personal Information changes, or if you no longer desire our Service, you may correct, update, delete or deactivate it by emailing our Customer Support at [email protected] or by contacting us by telephone or postal mail at the contact information listed below.

Please keep in mind that whenever you voluntarily make your Personal Information or other private information available for viewing by third parties online – for example on blogs, discussion forums, or other Public Areas or social networking websites – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our Website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. This Privacy Policy applies only to information collected by the Website. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these sites.

Information Security

TPD is committed to protecting the security and privacy of your information stored by us. All data gathered on our Website is stored by us in a secure, password protected database. Only we and our hosting provider have access to this database. We will protect Personal Information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. While all standard security protections are implemented by us and our hosting providers, we cannot guarantee the physical or electronic security of the servers and databases on which this Website is hosted. We require our partners who receive your information to agree to security requirements consistent with this Privacy Policy.

Minors

Our Services are not directed to people under 13 years of age. If you become aware that your child has provided us with Personal Information without your consent, please contact us at [email protected]. We do not knowingly collect Personal Information from children under 13. If we become aware that a child under 13 has provided us with Personal Information, we take steps to remove that information and terminate the applicable account.

Terms of Service

Please also visit our Terms of Service section establishing the terms, disclaimers, and limitations of liability governing the use of our Website.

Your Consent

By using the Website, you consent to our latest Privacy Policy.

Changes to our Privacy Policy

TPD may update this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post those changes on this page, and update the Privacy Policy modification date at the top of this page. If you have questions or concerns regarding our Privacy Policy, please contact us at: [email protected].

Contact Us

If you have any questions or suggestions regarding our Privacy Policy, please contact us at:

The Pearl Dream, Inc.

Attention: Website Privacy Policy

175 Varick St.

New York NY 10014

[email protected]

thepearldream.com

Copyright © 2013 The Pearl Dream, Inc. All Rights Reserved.